Google Analytics

02 May 2018

£50 10:00 - 12:00

Google Analytics is one of the market leaders in analysing your website’s usage, and best of all it’s free!

This 2-hour Workshop takes you through how to understand what’s happening to your website and draw commercial conclusions from the statistics.

During the training session learn how to:

  • Install Google Analytics
  • Understand the difference between Sessions, Visitors, Unique Visitors, Page Views and Bounces
  • See where visitors are coming from and what devices they’re using
  • Find the Search Terms people use to find your website
  • Discover which websites are linking to and referring visitors to yours
  • Track and measure key events with Goals
  • See your visitor’s journey and draw meaningful conclusions

Course notes are provided at the end of each Workshop.