There’s a lot to be said about having a great reputation as a brand. Moreover, there’s a lot to be said about having a bad one. Just look at a huge brand like Domino’s. They’re doing okay in 2013, but it wasn’t that long ago when viral videos and bad reviews had the entire brand reeling, with those in charge contemplating abandoning ship. Yeah; it was that bad.
As a much smaller brand operating on social networking sites like Facebook, a bad reputation is something you may not be able to bounce back from. So it’s incredibly important that you focus your efforts on building and maintaining a good reputation, from your posts and products to your public relations.