FL1

Email marketing software review: iContact vs MailChimp

Feb 3rd 2012

For small businesses and non-profit organizations, one of the easiest ways to stay in touch with customers and supporters is to send them a weekly, monthly, or quarterly email newsletter. We look at two of the biggest players in the Email Marketing software field, iContact and MailChimp.

FL1

Google+, should Facebook be worried?

Sep 29th 2011

It’s been no secret that Google have been desperate to get a slice of the Social Network pie for some time now. After Google Wave failed to create a stir, is Google+ the next biggest thing? We take a look and find out...

FL1

How To Use Facebook Places For Your Business

May 12th 2011

Want to have your own business show up within Facebook Places? For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your shop, office, or venue. As such, Facebook has released a new guide for businesses to learn how to [...]

FL1

Seven Ways to Raise Your Local Business Listing Rank in Google

May 11th 2011

Google Local Business Listings are different than organic or pay-per-click listings. They typically only show up when the user types a service oriented business followed by the location for their search. A large map from Google Maps appears alongside up to ten URLs with a phone number by each. But how do they work and [...]

FL1

How To Use Facebook Questions for Free Market Research

May 10th 2011

When the new Facebook Questions launched in March, the assumption was that individuals would mostly use the new tool, however, communicators, public relations professionals and marketers are taking the lead in putting Facebook’s new polling feature to the test, using Questions as a fast and inexpensive market research tool.

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How to Automate Your Social Media Marketing Efforts

May 9th 2011

So you’ve got all of your social media networking accounts set up, now what? Once the social media account creation tasks are complete, the next stage involves growth, building and interaction. To give you some assistance in determining what tools and strategies you could be implementing to build your customer base, your social media growth [...]

FL1

5 Reasons to consider a Facebook Page for your Business

Apr 26th 2011

Facebook pages are a new thing by any stretch of the imagination, however it’s only recently that they’ve really come in to their own and started becoming popular for all businesses large and small. If you think it’s just a gimmick and can’t see how having a presence for your business on Facebook is going to [...]

FL1

A Facebook page for your business isn’t worth it…or is it?

Oct 29th 2010

Facebook tends to attract people in a personal rather than professional capacity, therefore social or consumer driven marketing has always traditionally worked well. But what about Business to Business? Surely there's no point, it would never work? Here's what happened when we tried it...