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tips

07
Oct

10 Things to consider before trading online: part 1

With online shopping becoming more and more popular, building an online shop can be an excellent way to generate additional revenue. Many businesses fail or struggle to make an impact online.
We look at part 1 of how you can avoid the most common mistakes.

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31
Aug

How to respond when Social Media Attacks Your Brand

No business is perfect and you can’t expect to please everyone all the time, so the best trick is to be prepared for how to handle things if your company finds itself under attack in the social realm. Here are three examples of companies who were attacked by social media and how they handled the situation…

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11
Jun

Building Rapport – top marketing tip

Here’s a quick article on a great marketing technique: building rapport Forget the old adage “opposites attract”. In marketing yourself effectively you want to talk to your target audience in the way they want to be talked to and show them what they want and expect to see (even if they don’t know it yet) […]

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04
May

10 Reasons Websites don’t rank in Google Pt6: Content in Images and Flash

Images and Flash animation are great ways to bring your web pages alive and create a truly interactive web page, however how do they really affect your Search Engine ranking?

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12
Feb

Predictions for 2010 and beyond from the Marketing department

Advergaming Advergaming is the use of video games to advertise a product or service or to promote a viewpoint. First seen in the early years of the last decade, advergaming is becoming increasing popular with companies and organisations of all sizes. Games are often the most visited aspect of large brand websites (e.g. Campbell’s Soup […]

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10
Feb

A Social Media Case Study?

We’ve been talking at seminars throughout the county and in London for some time about Social Media and have seen first-hand how it has benefitted our business. By Social Media, I refer to the likes of YouTube, Facebook, Twitter, LinkedIn and blogging to name a few. But here’s a slightly different use for it. Over […]

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09
Feb

Why do you need a website?

It sounds obvious, but so often we speak to people who assume they’re going to build the biggest website possible, they’re going to rank number 1 in Google the next day and it’s going to magically transform their business. The reality is often a different thing unless this question is thought through and applied carefully. […]

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09
Feb

5 Tips to help you in business in 2010

As a Director of a small business for five years I don’t consider myself an expert in business, however as someone with a technical background and a relative newcomer over the past few years, like many businesses I’ve found many challenges. Here are a few ideas and things that I have done that have certainly […]

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08
Dec

5 tips to improve your blog and engage your reader

You’re a natural blogger and can always think of lots of engaging articles to write, not only that you’ve always got time to blog. Is that you? It’s certainly not me, and it’s certainly not most people who have a blog, so how can life be made easier? Make a series You’ve probably thought of […]

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03
Dec

Ten ways to use LinkedIn

1. Increase your visibility. By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with. In addition to appearing at the top of search results (which is a major plus if you’re one of the 52,000 product managers on LinkedIn), people […]

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