Here’s a quick article on a great marketing technique: building rapport
Forget the old adage “opposites attract”.
In marketing yourself effectively you want to talk to your target audience in the way they want to be talked to and show them what they want and expect to see (even if they don’t know it yet)
Building rapport is very difficult through a computer screen (although online video is helping) and publication adverts. Therefore you need to ensure that your advertising has one aim, to get those you wish to sell to juiced on you and your business.
Use the words and phrases that your best clients use when talking about how great you and your product are, remember or ask them why they chose you or how they found you. Ask what stops them choosing other companies that offer similar products and services.
Don’t overload each advert or article and get to the point as quickly as possible and remember that point is what you can do for them / what they will have gained from using you. Building rapport is never about how good you are or how long you have been trading.
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