A Social Media Case Study?

10
Feb

We’ve been talking at seminars throughout the county and in London for some time about Social Media and have seen first-hand how it has benefitted our business.

By Social Media, I refer to the likes of YouTube, Facebook, Twitter, LinkedIn and blogging to name a few.
But here’s a slightly different use for it.
Over the past 12 months we’ve ran three recruitment campaigns each for different roles.

We’ve traditionally used Recruitment Agencies, but as a small business, the cost of using a good agency has often been crippling when added to the time taken to induct and train along with lack of productivity whilst your new staff member learns the ropes.
We took the decision to practice what we preach and give Social Media a try.

So, here’s what happened…
We wrote up a job specification as usual, and wrote a blog post advertising the position.
We then used twitter, facebook and Linked In, to announce the position.

Finally we used facebook to advertise. Using facebook we were able to target based on interest and location, so for example (anyone interested in web development, mysql and php within 40 miles of St Albans).

We ran each campaign for approximately 4 weeks.
On average we received 20-30 CVs, half of which were suitable. On average we interviewed between 8 and 10 candidates, and on two occasions hired one person and on one occasion hired two candidates.

To summarise:
We spent the same amount of time filtering CVs, interviewing and inducting. Two hours in total was spent setting up the social media and advertising, and the total cost of advertising was on average £17.00.

A good recruitment agency is worth every penny, however, if you fancy rolling your sleeves up and doing it yourself Social Media is certainly worth considering.

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